S DURIAN WORLD SDN BHD

Our Management Team

A dynamic group of passionate entrepreneurs committed to achive a largest Musang King Plantation and Eco-Tourism spot in Malaysia

David is a highly experienced sales and marketing leader with a strong background in the financial services sector. Formerly leading the credit card division, he played a key role in driving customer acquisition, portfolio growth, and strategic partnerships. With a deep understanding of consumer behavior, market trends, and product positioning, David has successfully developed and executed campaigns that boosted brand visibility and business performance. His leadership combines data-driven decision-making with creative marketing strategies, making him a valuable asset in driving growth and delivering results in competitive markets.

With over 40 years of hands-on farming experience, Mr Shai brings a lifetime of knowledge, dedication, and passion to the field. From planting and harvesting to soil management and sustainable practices, he has cultivated a deep understanding of agriculture through decades of hard work and commitment. Having witnessed the evolution of farming firsthand, Mr Shai combines time-tested methods with modern techniques to ensure both productivity and environmental care. Farming isnt just a profession its a way of life, and Mr Shai takes pride in producing quality results while nurturing the land for future generations.

Vincent is a seasoned IT leader with a proven track record of delivering complex, high-impact technology projects across government agencies, financial institutions, and commercial enterprises. With deep expertise in ERP systems, RFID, IoT, and AI-driven solutions, he has architected and led numerous digital transformation initiatives that streamline operations and enhance business intelligence. As Head of IT, Vincent combines strategic foresight with hands-on technical skills to build scalable, secure, and future-ready systems. His passion for innovation and emerging technologies, particularly in artificial intelligence and automation, continues to drive forward-thinking solutions that empower organizations in a rapidly evolving digital landscape.

Camilla is a seasoned marketing strategist with over 20 years of experience in brand development, strategic planning, and business growth. She has successfully led marketing initiatives across various industries, including interior design, lifestyle, and consumer goods. As the Chief Marketing Officer of S Durian World, Camilla leverages her expertise to drive brand positioning, customer engagement, and long-term value creation. Known for her results-driven approach and strong business acumen, she focuses on aligning marketing strategies with overall business goals. Her leadership is instrumental in building a solid foundation for S Durian World s growth in the agri-food and premium consumer markets.

A professional with more than 10 years of experience in sales and marketing, with special expertise in building dynamic and high-impact strategic networks. Known as an individual who is aware of customer needs, and always looking for innovative and effective approaches in achieving business goals.

Armed with over 15 years of experience in the banking sector, driven by deep expertise in financial management, strategic financing and industry regulatory compliance, this experience forms a solid foundation in offering integrity, professional and result-oriented financial services to corporate and individual clients.

Experienced in strategic management across multiple industries, including human resources, international investment, and smart technology. Has led major projects in Malaysia, Indonesia, and Japan. Spearheaded the digitalization of operations and strengthened cross-functional team synergy to drive sustainable corporate growth. A specialist in formulating long-term development plans and optimizing organizational structures through innovative approaches and regional collaboration. Plays a key role in expanding corporate partnerships and developing sustainable business models aligned with ESG goals.

Steve Soon, spent 8 successful years in the banking industry, earning national recognition as a top mortgage sales performer. He then dedicated 15 years to the real estate sector, helping numerous developers reach their sales goals and guiding many happy customers toward their dream homes. Now, with a renewed passion and purpose, Steve believes that farming is a profession of hope—where the seeds you sow today become the harvest of tomorrow.